Author Archives: susanhaigh

About susanhaigh

I am a student at Hope College studying Religion, French, and Art. This summer, I am participating in Hope's Entrepreneurship Initiative to broaden my studies and perspective on possibilities after college. The purpose of this blog is to capture the essence of day-to-day life in the HEI program and highlight the meaningful, insightful moments of the journey.

“Product/Business Plan” HEI week eight

Monday morning the HEI group headed to Disher Design, a nearby engineering firm in Holland.  The students got an awesome tour from Jeff Disher, the owner and founder.  Jeff shared his story as a professional in the work world who … Continue reading

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“Product/Business Plan” HEI week seven

Brad MacLean came in to work with the students again and offer his talents and knowledge.  Brad keeps the students updated on his current entrepreneurial activities  which is a great way to see how an experienced professional is going about … Continue reading

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“Product/Business Plan” HEI week six

Guest Brad MacLean joined the HEI group Monday morning to share about his background and teach the students about creating an official pitch to present to potential investors, partners, or customers.  Brad described himself as a “born entrepreneur” as he … Continue reading

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“Strategy” HEI week four

Amway Cosmetics Factory Tour

In head caps and robes before entering the production lines of Amway’s high quality cosmetics!

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“Strategy” HEI week three

The theme of the week was “What’s After HEI?”, so the students were encouraged to engage in longterm thinking with their ideas, consider options like Start Garden founded by Rick DeVos, learn from past students of Professor VanderVeen, and continue … Continue reading

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HEI week two

The HEI summer program fellows kicked off their second week with a workshop on Social Media orchestrated by guest Paul Kortman, an expert on the subject.  The students learned the benefit of utilizing the many social media networks available online … Continue reading

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